For starters, let me just make clear that I like this song. However, as a writer I can’t help but cringe when I hear the chorus.
Dear Kris Allen, we can’t live “like” we’re dying. By definition, we are dying. Each day that passes is one less day of our life.
If I may, a more accurate title would be “Live like we’ll die tomorrow” or, to keep it more poetic, “Live cause we’re dying”.
Technicalities, technicalities. Lol.
(Video embedded below)

- Julissa Ortiz

I’ve just finished up my third full week here in Moscow, and I’ve already witnessed more insane shit in approximately 21 days here than in a year of living in Detroit. Just a few things I’ve seen so far include a shop underneath one Metro station where you can buy automatic weapons- I saw an AK-47, some Uzi’s, a mini rocket launcher (at least that’s what it looked like)… a cash-and-carry insurgent one-stop shop! They should do a radio spot: “Need to overthrow a country whose name ends in stan?….”
There’s …

Well I’ve been on vacation. Man vacation is awesome. Time away from this ad game that we lose at more than we win at it seems. I’m refreshed and looking at things in a different perspective. (We’ll see how long this lasts.) At any rate I ran across this article in the ever so brilliant Denver Egotist and thought it was a great quick reminder of how to sell what we do. I forget some of these key steps all of the time. I did find it interesting that the …

Perrier came out with this really-hot interactive game-like site and I thought it was really cool and worth sharing.
The website has Dita Von Teese as the main character and its impeccable! It’s really well produced as you can see while following Dita around the house sippin’ on bubble water…
Website is not recommended for youngsters, so that means its fun.
So check it out: http://www.perrierbydita.com/
- Philipe Diao

Sooo…
I haven’t written a post in a while for a variety of boring and predictable reasons. And while pontificating on what uninformed irrelevancy I should inflict on you the dear reader, I scrolled through the blog you’re currently reading to see what other people had been posting, and was delighted to see Julissa Ortiz had posted “The Shopper Freakout” a couple weeks ago.
Around that same time a friend sent me the same video and I opened it up while eating lunch and listening to some very nasty Dubstep. I watched …

So this week one of the creatives I work with was going thru this blog and when he showed me, I couldn’t stop laughing.
I know the fear of creating something that has already been done happens to everybody…Well, most good people.
But if you look at this link, you will find out that some people don’t care about their reputation and they don’t care about producing the same exact idea/execution and even with pretty much the same headline.
Granted, having the same idea happens even inside the same agency and as we …

A little over a month ago I accepted a senior copywriter position at BBDO Moscow. Reactions ranged from “you’re crazy if you go there” to “wow, what a cool opportunity!” I arrived last Friday, and in my first week here, I haven’t even scratched the surface of the city. Honestly, this whole process of moving myself (and my cat) was the hardest thing I’ve ever done in my life, and I’m still FAR from getting “settled in” by any stretch of the imagination.
My first impressions of Moscow? It’s HARD. That’s …

The other day here at the agency some people were talking about how not excited they were to go to a food shoot for one of our clients. I said it should be cool to see all kinds of crazy stuff they do and use on the food to make it look awesome. Well, I guess Domino’s heard me saying that and decided to share a video of the making off of a pizza commercial.

They came out with this video to show that “real pizzas” are just as good looking …