When I first saw this commercial a few days ago, I thought it was a joke. My very first reaction was “Wow, it looks like I’m about to see a really funny Taco Bell commercial that makes fun of diets and infomercials.” I was very wrong.

Back in my Brandcenter days under the wing of crazy Coz Cotzias, he had a checklist of 5 questions to ask yourself to know if your ad is
good:
1 – Is it clear?
2 – Does it say something? (does the ad say something about the brand …