A brand new advertising-related twitter just started. And it’s hilarious. We’ve all experienced some ridiculous clients and feedback. Here’s a place to showcase just how smart our clients can be.
“Sorry, missed everything after “I’m not trying to be a writer, but” Got distracted by thoughts of punching you in the face. You were saying?”
Click here to check it out.
- Sean Leonard

“I want everything to be beautiful… I don’t give a damn whether the client understands that that’s worth anything… It’s worth it to me.
I want to make beautiful things. Even if nobody cares.”
True dat.
- Sean Leonard

Happy viral pass around video of the week! By the way let all do ourselves a favor and get on those Twitter feeds!
(Click on the pic to see the video)
– Keith Gibson

Where your clients suck the living soul out of you? I just recently went through a proposal phase/bid that didn’t pan out. No problem though because I was cutting my rates so much to work with these individuals it would have almost have put me in the hole. Honestly it would have been more headache than anything and it doesn’t matter if you give me a 2000 day rate for that. Oh wait yeah that matters =)
Anyways I found this gem again and thought I would share. Anyone that has …

Lately my team and myself have been battling the clients and account people on this subject. We created this big idea. It was awesome. Multi-platform. Digital but not a website. Involved and consumer driven. Perfect in our eyes. But the client was scared. Scared it might not catch on. The legal dept. was scared it might scare people. Everyone was fucking scared. So they’ve been slowly reducing it to the parts that they like: the tactics.  Pulling bits and pieces from the big idea and wanting to execute those. Slowly …

One thing that really annoys me is when I hear copywriters say they don’t know anything about the art direction cause they’re “writers.” Just because you choose one discipline and have a partner that focuses on the other doesn’t mean you’re a savant. Every copywriter should know how to use Photoshop and Illustrator. If you don’t, learn. You probably won’t become a graphic designer, but you should have some insight into design. Art Directors: Take everything I just said and reverse it, because the same applies to you.
I’m not an …

Check this article from Susan Credle in Forbes.com. She is very clear in how a brand can touch and connect with different targets audiences “ At times, a brand can wear different clothing, but with an authentic story, it’s still the same brand.”
Also she gives her take on budgets cuts and finally talk about one of the cores of our industry, taking risks, which is something I belive we should always do in all aspect of life. Without risk their is no fun or how she said “Fear of failure means we don’t …

Even though I wasn’t alive during the “golden age” of advertising `a la ‘MAD MEN’, I can’t help but believe that popular culture (& therefore ad culture) has gone incredibly soft since that time. Case in point: I was recently told by some account people that a super I wrote for a web video needed to be changed because “there will be a legal problem” once the lawyers see it. The radical, incendiary statement in question- “This is where concept becomes reality”. Yep. Legal will have a problem with that …

It’s the first day of work after a long holiday and I’m home sick (food poisoning… awful). Despite the dehydration and exhaustion, I’m planning on getting some work done. This got me thinking – if it’s so easy to work from home, why waste all that money on public transit?
Ad agencies have a reputation for being slightly less-than-professional work places. And, between the mustache competitions, ping-pong tournaments and drinking games, I pretty much get why. It’s easy – for me at least – to get distracted at work. I don’t …

The end of the year is  here, but what is most important the end on the first decade of  the 21st century is almost the past. A decade that started with the possibility of an electronic crisis due to the millennium change finishes with another crisis.
But what happened in the ad business in the last decade. Ad Age is doing a special called Book of tens, of the best 10 of …
Here are some of the most interesting:
Books of tens: Best Non-Tv campaigns of the decade:  http://adage.com/article?article_id=141011
Books of tens: Agencies …