I’m a big hip hop fan and I came across this rapper about a week ago, Nicki Minaj. She’s got crazy skills and her style is so different from anyone I’ve heard of. She’s been around for a few years but hasn’t gained popularity until recently. I relate it back to what we do as creatives in that she does her thing and it’s not how everyone else does it. Either people will love her or they won’t but I doubt she cares. I don’t want to be for everyone and I think most of you don’t either. Agencies are going to hire you for who you are and those that don’t like you, well you probably wouldn’t be happy there anyway.

- Jamie Dos Santos