I missed most of the game, but this little piece of genius really caught my eye:

http://superbowlads.fanhouse.com/2010/diamond-foods-nuts-and-popcorn/

Amazing.

If I ever get an ad in the Super Bowl, I really just want it to be this exact spot.

It just goes to show that the simplest ideas – in this case, “tasty nuts are a treat” – lend themselves the coolest executions. Not sure about “awesome plus awesome equals awesomer.” I definitely over use the word “awesome,” I think in general it’s just kind of lost its meaning… But, still. It is an awesome ad.

- Niki Clainos