Is it product placement if it’s free?
The Disney/Pixar “Up” DVD+Blu-Ray will be officially released at Fenton’s Creamery – the same you saw on the movie.
The event takes place on November 10th at the ice cream place that appeared twice on the movie.
Disney won’t actually need to build the place, since Fenton’s already exists (in Oakland / California). It was built 114 years ago and it’s pretty famous around town.
Even though it looks like product placement, it is not. The director of the movie (Pete Docter) and the producer (Jonas Rivera) live in Oakland, and since they are always taking their kids there, they decided to honor the place.
The animators and producers from Pixar will be there, having the special ice cream created for the occasion “Spirit of Adventure Sunday”
I would be there on the 9th if I was in Cali…
- Philipe Diao
I’m sure they’re on a “free ice cream for life” list
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