I was wondering if one of my AJS colleagues would beat me to the punch with a critique of Nike’s new Tiger Woods ad, and alas, Ms. Julissa did. I figured as much. it’s just TOO juicy a spot to NOT talk about, even though it doesn’t really deserve to be talked about because it sucks.
But WTF, I’m guilty, so let’s discuss. To start with, this ad is creepy as hell. The ultra-slow zoom in to Tiger’s face as the disconnected V/O of his dead father floats around. Even pop’s …

Sorry for the bad pun in the subject. Bare with me, I’m a copywriter. But, what do you think of this new Nike Ad featuring Tiger Woods and what his late father would have told him (?). Uhm. First of all, who knows what he really would have said. I think it’s in poor taste. Maybe too soon? First time I disagree with a Nike Ad. It hurts.

- Julissa Ortiz

Yes, by now this is probably old news. And I don’t even know if this commercial is new to begin with. But has anyone seen this IKEA commercial? I was sitting in my couch the other night, waiting for all the crappy ads to pass by, tuning out and thinking about food when this ad popped up and actually made me laugh. This doesn’t happen often, so I had to share. This is the only video of it I could find. Youtube isn’t as stocked as I thought.

- Julissa Ortiz

Here are some of the best places to look for a job in the industry. Visit 1-5 daily:
1. Talentzoo.com
2. CreativeHotList.com
3. Twitter: don’t use websites like twitterjobs.com or anything similar. They are just aggregates that search for hashtags. Most creative directors that post job openings on Twitter do it like Luke Sullivan who tweeted something like: “Looking for a couple of copywriters. Send me your book if you don’t suck.”
You’re going to have to weed out a lot of irrelevant stuff, but just search Twitter for “copywriter” or whatever you’re looking …

You think people holding signs and handing out papers on the street are annoying, or in the middle of your way, and oh how they suck. Damn advertisers! Well, I found this really short that might make you think otherwise. And hopefully make your Tuesday a little more bearable. If you like it, vote for it. It’s participating in some sort of contest in UK.
Enjoy!  (Click on the pic to see the video)
- Julissa Ortiz

My last post was about the new Charger spots specifically, but in more general terms it was about frustration I feel sometimes when watching TV spots… especially ones that set up conditional situations “You did this, now you can have that.” I’ve seen another annoying spot polluting the flat screen lately (much worse, in my opinion, than the Charger spots)… It’s the new Dove bodywash ad. For starters, they’re taking the beautiful ‘William Tell Overture’ and adding this loopy sounding dude’s V/O with a not-quite-singing delivery, describing all the things …

Craig Allen and Eric Kallman are badasses. I’ve been following them for a while and they have done tons and tons of hilarious spots and some really cool work. It seems like everything they do is fucking brilliant. Most recently the Old Spice stuff and some Snickers and Skittles stuff from a while back. Somebody posted this video of the making of their new spot for Old Spice body wash and it’s pretty awesome especially since there were no special effects used.
http://www.youtube.com/watch?v=VDk9jjdiXJQ

Check out their website too.
http://ericandcraig.com
- Sean Leonard

I missed most of the game, but this little piece of genius really caught my eye:
http://superbowlads.fanhouse.com/2010/diamond-foods-nuts-and-popcorn/
Amazing.
If I ever get an ad in the Super Bowl, I really just want it to be this exact spot.
It just goes to show that the simplest ideas – in this case, “tasty nuts are a treat” – lend themselves the coolest executions. Not sure about “awesome plus awesome equals awesomer.” I definitely over use the word “awesome,” I think in general it’s just kind of lost its meaning… But, still. It is an awesome …

I’m a big hip hop fan and I came across this rapper about a week ago, Nicki Minaj. She’s got crazy skills and her style is so different from anyone I’ve heard of. She’s been around for a few years but hasn’t gained popularity until recently. I relate it back to what we do as creatives in that she does her thing and it’s not how everyone else does it. Either people will love her or they won’t but I doubt she cares. I don’t want to be for everyone …

Check this article from Susan Credle in Forbes.com. She is very clear in how a brand can touch and connect with different targets audiences “ At times, a brand can wear different clothing, but with an authentic story, it’s still the same brand.”
Also she gives her take on budgets cuts and finally talk about one of the cores of our industry, taking risks, which is something I belive we should always do in all aspect of life. Without risk their is no fun or how she said “Fear of failure means we don’t …