We all have at least a couple brands that we have some sort of an affinity for. Maybe even one or two that we love. And perhaps even one that we are obsessed with. Off the top of my head, for me, it’s Apple, Frosted Flakes, Right Guard, Puma, Arby’s and Pizza Hut.
Here’s a list of the top brands with the best loyalty.
http://www.brandkeys.com/awards/
And here’s some folks that have made that ultimate commitment to their brands. Getting them tattooed on their bodies.
http://mattus.web-log.nl/vibe_visual_brand_experie/2009/07/ultimate-brand.html
- Sean Leonard

I recently went to a little lecture about iphone apps. While I’m still on the fence about the profitability of apps (me personally making a profit) I definitely am a firm believer that they are becoming part of the marketing mix. Our clients should have apps. They don’t have to make money from them but they will create happier customers because of them. (Client depending of course)  The guy who made the Hipstamatic app was there and spoke. Pretty cool stuff. But man how do you find someone to do …

This film looks appetizing, plus I have a French test coming up this weekend. So you get my drift.. hehe
(click the pic to see the trailer)
- Julissa Ortiz

Oh Snap!
Last week I quickly posted the Unicornme iphone app. Well check this out this week.
Its a real live unicornme app.

The dog is the best.
- Lindsay Stevens

I once had a professor talk about attack ads. His advice: “Don’t nick a testicle, cut their balls off.” Advise, no doubt, that the McGarry-Bowen creative team working on the Motorola Droid campaign already knew. Here’s the most recent Droid ad I’ve come across”
http://www.droidforums.net/pics/cnet-droid-ad.jpg
Here’s the copy:
“This is a world of “nope,” “nuh-uh,” and “sorry, Charlie.”
A world of smiling denial. Petty tyrannies that have made their way into our cell phones. Into the very way we choose to speak to another human being. There are dozens of doesn’ts. Doesn’t allow customization. …

(Video Embedded)
As most of you probably know by now, I spend most of my procrastination time on Apple Trailers. I heard once, and firmly believe now, that the best part of the movie is the trailer. So, instead of losing 2 hours of my life watching crappy movies, I honor them with 2 minutes of it and move on.
The other day my AD found this one. It’s a film by Tom Ford, which makes it interesting already. The trailer doesn’t reveal much, but it stars Julianne Moore and Colin Firth …

I use a Mac. You use a Mac. I go to the Apple Store. You go to the Apple Store. I take Public Transit. Some of you probably take Public transit. What if Apple bought a train station? It would be the coolest train station EVER! Apple is about to do just that.
Apparently $4 million gets you naming rights of a popular train station in Chicago, exclusive access to the advertising space and some say in the renovation that take place in the new station. Why? Why would Apple do …

This week I am in a motivational conference. One of the topics that we are working on is public speaking and how to engage your audience. We see presentations everyday, some make you sleepy, some make you think, and some make you act.
Being spanish, my mother tongue is an everyday challenge for me to communicate my ideas. I am working on mastering my presentation skills because usually is the difference between selling or not selling an idea, no matter if it is a great idea if you don’t engage …