Next sunday, October 25th, YouTube will have its first live concert transmission. Straight from California, U2 fans are gonna be able to watch the concert from more than 15 countries.
Also the U2 channel (youtube.com/U2) will have Ads (of course) and a button so people can donate money for the RED campaign on which Bono is the ambassador.
Streaming starts at 8:30pm, Pacific time and it should be really cool for everybody to watch. I’m not the biggest U2 fan, but their huge productions always kick-ass!!
- Philipe Diao

After Shaun White, Tony Hawk and for sure a bunch of other people using Twitter to give away stuff, now it’s Jack Johnson’s turn.
The singer-surfer found an easy and simple way to promote his album “En Concert”.
Log in twitter.jackjohnsonmusic.com, and you will be invited to log on Twitter so you can post the pre-made message for your followers. As soon as you tweet, you win the download of a song of the new CD.
Smart way to use Twitter to promote your shitz!!
- Philipe Diao

Creative veterans will sometimes plop down in my office chair and reminisce about the good ole days; lavish parties, free BMWs, drugs, booze it sounds like the life of a rockstar. They usually end the conversation complaining about how much being in advertising sucks now. Does it? Does it really suck? Here is a peak into my day yesterday.
9:15 Get off the elevator.
9:20 Turn on the machine and get more coffee.
9:45 Read on Agency Spy that the new Scientology spots have had a huge drive to the Scientology website.
9:47 …

I’m the person that wears the “I listen to bands that don’t even exist yet” T-shirt rather than the “U2 2005 Vertigo Tour T-shirt.” I hadn’t even been to an arena to see a show, since that horrible mistake I made to see Aerosmith when I was 18, until last Saturday. Not being a huge U2 fan I went for the opener, the ability to say that I saw U2 when I’m 70, and mainly, “the show.” And a show it was!
Lets talk about how AWESOME this 360 degree screen …