“Eureka!”
You’ve probably already heard about Jessica Hische or seen her work. She’s super-awesome in various ways.
You should check out her site(s), follow her on Twitter, hire her as an illustrator, and just generally reward her talent with huge buckets full of money…
“Method & Craft” did an interview with her and the whole thing is a really interesting read, but part of the first paragraph specifically has been lodged in my brain since.
“I didn’t feel like I really had much to “express” yet. Being able to think and execute artwork on the behalf of others—to address their needs rather than my own—was a giant “Eureka!” moment.”
I’m not sure I’ve ever heard it put that way before. And I couldn’t agree more. I love making art and creating cool shit but I also LOVE solving problems. I need things to push against, restrictions to find loopholes in, adversarial obstacles to punch in the face. My life is pretty drama-free and designing against the problems of others is a great way to create passionate/strategic work.
And speaking of work, I have an obscene amount of it staring me in the face right now.
Sooo…
She’s awesome.
- Jason Hopkins










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