I think this is totally brilliant, on many levels. First, just look at the animation itself. Beautifully done, and completely faithful to the “old-timey” aesthetic. Next (and in my opinion the best thing about this) is the fact that it’s SO disruptive. This is one of the funniest cartoons I’ve ever seen, and it’s talking about AIDS. Disruption has always been one of my favorite creative techniques when done well. And if this isn’t the epitome of disruption, then I don’t know what is. If only more “sensitive topics” were handled like this in the ad world…

- Patrick Buchanan