The other day I was enjoying some sort of bottled sugary beverage – I honestly don’t remember what kind, and I really don’t want to call attention to them. Why not? Well, the beverage company was running some sort of promotion where they pledged a certain amount of money per bottle sold to a charity. However, in order to get them to pay up, you had to go to the company’s website, register and enter some sort of code.

I find that gross. Don’t plaster this charitable cause all over the label if you’re going to utilize a system for contributions that will have a smaller rate of return than direct mail coupons. I have no problem with the donations per bottle concept, but don’t turn this fund drive into some sort of bizarre quid pro quo for my personal info. You’re already trying to capitalize on the charity in an attempt to boost sales. Do you really need to place the burden on me to get you to make a contribution?

JUST GIVE THEM THE FREAKING MONEY! Jerks.

- Kyle Cavanaugh