The Clothing, Footwear & Accessories category it’s always a tough territory to be. Just competing against Nike’s Wieden+Kennedy isn’t an easy task. But today the people from 72andSunny gave me a dose of happiness and awesomeness with their new campaign for K-Swiss. Kenny Powers is back taking over the business with what they call “the baddest athletes” of the world. Check out the embedded spot

the behind the scenes

and liked them on Facebook for additional content ?“Who knew you could bottle the scent…of boner?”

- Nicolas Mejia